Road To A Million: Building A Million Dollar Home Cleaning Business

9 Ways to Become A Million Dollar Business | Ep 81

Join the FREE Home Cleaning Courses. Click Here

Introduction to Business Growth 0:34

 

• Welcome to the business growth journey.

• This SOP is based on over 80 weeks of experience in building a successful cleaning business.

 

Understanding the Business Journey 1:00

 

• Document the journey of starting and growing the business.

• Recognize the importance of learning and adapting from initial failures.

 

Setting Clear Goals 2:13

 

• Establish clear revenue goals (e.g., $40,000 to $100,000 monthly).

• Understand that growth requires continuous learning and adaptation.

 

Hiring and Delegation 4:08

 

• Hire office staff to manage operations effectively.

• Transition responsibilities to trained staff to allow owners to focus on growth.

 

Measuring Business Success 5:04

 

• Identify key metrics for measuring success (e.g., monthly revenue, client acquisition).

• Set milestones for growth (e.g., $70,000 to $80,000 monthly revenue).

 

Understanding Your Avatar 8:08

 

• Define your target audience (home cleaning business owners).

• Ensure that your strategies align with the needs of your target market.

 

Desire for Growth 9:21

 

• Assess the desire to build a scalable business.

• Focus on acquiring skills rather than just earning money.

 

Engagement and Interaction 11:08

• Encourage team members to ask questions and engage in discussions.

• Use feedback to improve processes and strategies.

 

Utilizing Resources 12:10

 

• Access available resources (PDFs, videos) for further learning.

• Implement strategies discussed in training sessions.

 

Continuous Improvement 14:20

 

• Recognize that success requires ongoing learning and adaptation.

• Set new goals as milestones are achieved.

 

Financial Planning 15:31

 

• Develop a financial plan to manage profits effectively.

• Aim for financial freedom through strategic investments.

 

Measuring Revenue and Profit 20:51

 

• Track lifetime revenue and set benchmarks for growth.

• Aim for specific daily, weekly, and monthly revenue targets.

 

Speed of Execution 25:43

 

• Emphasize the importance of quick decision-making.

• Encourage team members to act swiftly on opportunities.

 

Final Thoughts and Accountability 56:27

 

• Foster a culture of accountability and speed.

• Celebrate milestones and encourage continuous improvement.

Cautionary Notes

• Ensure that all team members understand the importance of each step in the process.

• Avoid overcomplicating systems; focus on simplicity and clarity.

Tips for Efficiency

• Regularly review and update the SOP based on team feedback and business performance.

• Utilize available resources and training materials to enhance understanding and execution of strategies.

Breaking Down How To Achieve A 20% Profit Margin | Ep 80

Join the FREE Home Cleaning Courses. Click Here

Introduction to Profit Margins 5:03

 

• Understand the importance of achieving a 20% profit margin for business sustainability.

• Recognize that profit margins are targets for businesses generating over $60,000 a month.

 

Step 1: Establish Revenue Goals 6:05

 

• Focus on reaching a minimum revenue of $60,000 per month.

• Prioritize growth and reinvest profits until reaching this threshold.

 

Step 2: Understand Cost of Goods Sold (COGS) 14:40

 

• Allocate 55% of revenue to COGS, which includes:

  • Cleaner wages

  • Payroll taxes

  • Supplies and uniforms

• Recognize that COGS is a necessary expense that directly correlates with revenue generation.

 

Step 3: Manage Office Staff Expenses 26:07

 

• Limit office staff wages to 12% of revenue.

• Invest in coaching and training before hiring additional staff to ensure efficiency.

 

Step 4: Allocate Marketing Expenses 34:05

 

• Set aside 6% of revenue for marketing efforts aimed at acquiring new clients and cleaners.

• Adjust marketing spend based on business needs and revenue growth.

 

Step 5: Control Other Office Expenses 39:59

 

• Keep other office expenses, including utilities and software, to 7% of revenue.

• Be flexible in reallocating funds based on operational needs.

 

Final Calculation of Profit Margin 40:04

 

• After accounting for all expenses, ensure that the remaining revenue equals 20% profit margin.

• Regularly review profit margins quarterly to account for variations in expenses.

Cautionary Notes

• Ensure that all financial records are accurately maintained using accounting software like QuickBooks.

• Avoid common pitfalls such as misclassifying expenses that cannot be deducted, including:

  • Federal and state income taxes

  • Self-employment taxes

  • Tax penalties and interest

  • Credit card payments

  • Down payments for real estate

  • Distributions from the business.

Tips for Efficiency

• Regularly review and adjust your budget to reflect changes in revenue and expenses.

• Invest in training and coaching to improve operational efficiency before hiring additional staff.

• Monitor your profit margins quarterly to identify trends and make necessary adjustments.

The Worst Stage in Cleaning Businesses: $20k–$40k | Ep 79

Join the FREE Home Cleaning Courses. Click Here

 

1. Courage 16:29

 

• Courage is essential for taking action before having a proven track record.

• It involves acting out of fear and uncertainty, believing in potential outcomes.

• Develop courage by:

  • Taking small risks regularly.

  • Acknowledging fears and pushing through them.

 

2. Consistency 24:05

 

• Consistency means showing up and doing what is required daily.

• It often requires more effort than you think you can give.

• Improve consistency by:

  • Setting small, achievable goals.

  • Tracking your daily activities and progress.

 

3. Persistence 29:12

 

• Persistence is about continuing to show up despite setbacks.

• It helps maintain business operations through challenges.

• Enhance persistence by:

  • Viewing mistakes as learning opportunities.

  • Committing to long-term goals.

 

4. Learning 39:12

 

• Learning is crucial for acquiring new skills that lead to business growth.

• Shift focus from making money to gaining valuable skills.

• Foster a learning mindset by:

  • Seeking knowledge from various sources (books, courses, mentors).

  • Embracing curiosity and asking questions.

 

5. Self-Control 45:35

 

• Self-control involves aligning actions with long-term goals despite immediate temptations.

• It requires resisting distractions and focusing on what truly matters.

• Strengthen self-control by:

  • Setting clear priorities.

  • Delaying gratification for bigger rewards.

Cautionary Notes

• Avoid overwhelming yourself by trying to develop all skills at once; focus on one skill at a time.

• Recognize that setbacks are part of the learning process and should not deter you from your goals.

Tips for Efficiency

• Schedule regular check-ins to assess your progress in developing these skills.

• Use accountability partners or mentors to stay motivated and on track.

• Celebrate small wins to maintain motivation and reinforce positive behavior.

These 3 Personalities Stay Broke | Ep 78

Join the FREE Home Cleaning Courses. Click Here

 

1. Understanding the Business Model 0:00

 

• Recognize the importance of documenting the journey of your business.

• Start with zero clients and zero revenue, and build from there.

 

2. Initial Setup and Operations 1:01

 

• Begin operations with a clear vision of growth.

• Identify key roles: one person should focus on sales while another handles operations.

 

3. Hiring and Training Staff 2:32

 

• Hire cleaners and train them effectively.

• Ensure that training is a priority from the start to build a reliable team.

 

4. Revenue Goals and Metrics 5:26

 

• Set a weekly revenue goal of $19,000 to achieve a million-dollar business.

• Understand that each cleaner can generate $1,500 to $2,000 weekly.

 

5. Scaling the Business 6:08

 

• Aim to hire approximately 14 cleaners to meet revenue goals.

• Focus on filling schedules and maintaining a steady workflow.

 

6. Learning and Delegating Skills 10:10

 

• Learn essential skills such as sales and marketing before delegating.

• Understand that mastering these skills is crucial for business growth.

 

7. Identifying and Overcoming Personal Barriers 14:19

 

• Recognize personal traits that may hinder business growth (e.g., pride, fear, perfectionism).

• Work on self-awareness and seek help when needed.

 

8. Continuous Improvement and Feedback 48:10

 

• Regularly seek feedback from clients and staff to improve services.

• Adapt and evolve based on the feedback received.

Cautionary Notes

• Avoid pride and fear that can hinder decision-making and growth.

• Be cautious of perfectionism that may prevent you from taking necessary actions.

Tips for Efficiency

• Set clear, measurable goals for each phase of the business.

• Regularly review progress and adjust strategies as needed.

• Foster a culture of open communication and feedback within the team.

The Hire(s) That Create Freedom In Your Cleaning Business | Ep 77

Join the FREE Home Cleaning Courses. Click Here

 

1. Introduction to Office Staff Importance 1:12

 

• Discuss the significance of having office staff in a business.

• Mention the new hires: Sabdina (office person) and a new recruiter.

• Outline the purpose of the meeting: to discuss hiring and training office staff.

 

2. Types of Office Staff 1:25

 

• Differentiate between virtual assistants and in-office assistants.

• Explain when to hire a virtual assistant as the first office person.

 

3. Hiring Process and Timing 2:11

 

• Discuss the importance of timing in hiring an office person.

• Emphasize the need for skill sets and financial readiness before hiring.

 

4. Training Office Staff 2:34

 

• Outline how to train office staff effectively.

• Discuss the highest and best use of their time.

 

5. Prioritizing Tasks for Office Staff 2:45

 

• Identify the four main avatars for office staff to focus on:

  • Applicants

  • Prospects

  • Clients

  • Cleaners

• Explain the priority order for these tasks.

 

6. Compensation for Office Staff 3:06

 

• Discuss how to determine pay for office staff.

• Explain the importance of aligning pay with responsibilities and performance.

 

7. Growing Office Staff Skills 3:36

 

• Discuss how to develop office staff into independent contributors.

• Emphasize the importance of empowering them to make decisions.

 

8. Learning from Mistakes 4:57

 

• Highlight the importance of making mistakes as part of the learning process.

• Encourage a mindset of continuous improvement.

 

9. Financial Responsibility Before Hiring 12:01

 

• Discuss the financial prerequisites for hiring an office person:

  • Business checking account reserves

  • Personal checking account reserves

  • Zero balance on high-interest debt

  • Personal savings for six months of living expenses.

 

10. Conclusion and Next Steps 52:08

 

• Recap the importance of hiring and training office staff for business growth.

• Encourage taking action and implementing the discussed strategies.

Revealed: The Real Reason Cleaners Quit | Ep 76

Join the FREE Home Cleaning Courses. Click Here

 

1. Introduction to the Call 3:20

 

• Welcome back to the weekly call.

• Purpose: Document the journey from zero clients to $83,000/month in revenue.

• Emphasize that everyone faces challenges in the industry.

 

2. Acknowledging Challenges in Business 4:00

 

• Success often follows a period of failure.

• Successful people face problems, but they don't dwell on them.

• Importance of moving on and finding solutions.

 

3. Sharing Real Business Experiences 5:00

 

• Discuss a recent issue with a recruiter being unavailable due to unexpected circumstances.

• Highlight that problems are part of business and need to be addressed.

 

4. Importance of Setting Expectations 8:00

 

• Set proper expectations for new business owners.

• Understand that client and cleaner problems are common.

 

5. Skills Required for Business Growth 11:00

 

• Identify two categories of skills needed: business skills and personal skills.

• Emphasize the importance of acquiring skills through action, not just learning.

 

6. Learning Through Execution 13:00

 

• Learning requires applying concepts in real situations.

• Feedback from execution helps refine skills.

 

7. The Cost of Freedom in Business 15:00

 

• Discuss the balance between freedom and the sacrifices required to achieve it.

 

8. Understanding the Reality of Business 16:00

 

• Business is not easy; it requires hard work and dedication.

• Successful individuals often share their struggles.

 

9. Identifying Constraints in Business 19:00

 

• Recognize that one skilled deficit can hinder growth.

• Importance of understanding what is not working in your business.

 

10. The Role of Systems in Business Growth 22:00

 

• Good systems can help predictably grow a business.

• Share success stories from others using the same systems.

 

11. The Importance of the Operator 25:00

 

• The person operating the system is crucial for success.

• Personal skills such as persistence and the ability to learn are essential.

 

12. Confronting Personal Drama 32:00

 

• Successful individuals confront personal issues to maintain focus on business.

 

13. Building a Strong Company Culture 56:00

 

• Establish company values and standards to retain cleaners.

• Use a clear framework for accountability and performance.

 

14. Conclusion and Call to Action 01:01:00

 

• Encourage participation in future calls for continued learning and growth.

Revealed: How To Get Your Cleaners To Work 30+ Hours/ Week | Ep 75

Join the FREE Home Cleaning Courses. Click Here

1. Introduction to the 75 Hard Challenge 0:00

 

• The speaker introduces the concept of the 'real 75 hard' as showing up consistently for 75 weeks on a free Zoom call.

• Emphasizes the importance of sharing financial data and being transparent.

 

2. Intensity vs. Consistency 0:53

 

• Discusses the difference between intense short-term challenges (like 75 hard) and long-term consistency.

• Highlights that true growth comes from consistent effort over many years, not just short bursts of intensity.

 

3. The Importance of Planning Beyond Short-Term Goals 4:06

 

• Questions what happens after the 75 days of a challenge.

• Stresses the need for a long-term plan to avoid reverting to old habits.

 

4. The Role of Data in Sustaining Growth 5:15

 

• Emphasizes the importance of tracking data in business and fitness.

• Suggests that understanding numbers can lead to better decision-making and sustainability.

 

5. Understanding Seasons in Business 6:14

 

• Introduces the concept of different seasons in business (sprint vs. maintenance).

• Encourages focusing on maintenance after intense periods to ensure long-term success.

 

6. Discipline Over Motivation 6:39

 

• Discusses the need for discipline to maintain habits when motivation wanes.

• Identifies key behaviors in fitness and business that contribute to success.

 

7. Setting Standards and Expectations 7:40

 

• Highlights the importance of setting high standards for oneself and one's team.

• Discusses how the quality of a team reflects the standards set by the leader.

 

8. Maximizing Cleaner Efficiency 9:23

 

• Shares insights on how to optimize cleaner schedules for better efficiency.

• Discusses the importance of understanding the constraints of the business.

 

9. Strategies for Cleaner Scheduling 22:04

 

• Discusses the importance of not splitting cleaning jobs between multiple cleaners unless necessary.

• Emphasizes filling schedules from top-performing cleaners down.

 

10. Minimum Cleaning Hours 24:56

 

• Introduces a new minimum cleaning hour policy to ensure cleaners have sufficient work hours.

• Discusses how this change positively impacts cleaner retention.

 

11. Time Blocking for Cleaner Schedules 25:03

 

• Explains the importance of time blocking for cleaner schedules to maximize efficiency.

• Discusses how to manage morning and afternoon cleaning slots effectively.

 

12. Internal Marketing Strategies 46:22

 

• Discusses the importance of internal marketing to fill cleaner schedules.

• Shares insights on how to effectively communicate with existing clients.

 

13. Conclusion and Call to Action 57:03

 

• Encourages viewers to apply the discussed strategies in their own businesses.

• Invites interested individuals to apply for the coaching program to learn more.

 

Revealed: We Hired A Salesperson For 1 Month Only | Ep 74

Join the FREE Home Cleaning Courses. Click Here

 

1. Introduction and Welcome 0:00

 

• Greeting participants: Sir Mitchell, Kayla, Steph, Jen, Danny.

• Mention of the 'Road to a Millie' theme.

• Introduction of the Phoenix market and its size.

 

2. Background on Business Journey 0:14

 

• Personal story of moving to Arizona and starting a second location.

• Comparison of market sizes: Bozeman, Montana vs. Mesa, Arizona.

• Discussion of client acquisition and market dynamics.

 

3. Business Growth Overview 1:00

 

• Achieving a million-dollar run rate in 16 months.

• Importance of consistency in business performance.

• Overview of strategies used to achieve growth.

 

4. Key Business Strategies 3:00

 

• Focus on acquiring clients and cleaners as the core business function.

• Hiring a salesperson for one month to boost sales.

 

5. Current Business Performance 5:01

 

• Revenue details: $19,000 last week, aiming for consistency.

• Comparison with Montana location's performance.

 

6. Importance of Belief and Mindset 7:11

 

• Emphasis on belief in possibilities for business growth.

• Personal story of overcoming initial business struggles.

 

7. Investment in Skills and Mentorship 8:15

 

• Importance of investing in personal development and mentorship.

• Example of mentorship with Alex Hermosey.

 

8. Financial Literacy and Business Metrics 15:29

 

• Discussion on personal financial statements vs. report cards.

• Importance of understanding assets and liabilities.

 

9. Marketing and Client Acquisition 25:10

 

• Overview of marketing strategies and their effectiveness.

• Importance of internal marketing and client retention.

 

10. Sales and Revenue Generation 42:21

 

• Details on sales commission structure for new hires.

• Importance of converting leads into recurring clients.

 

11. Conclusion and Next Steps 56:44

 

• Recap of key takeaways from the call.

• Invitation to join the coaching program for further support.

 

Revealed: We Hit $250,000 This Month | Ep 73

Join the FREE Home Cleaning Courses. Click Here

 

1. Introduction to the Concept of Good Days 3:32

 

• The speaker introduces the idea that every day can be a good day.

• Emphasizes the importance of reframing our perception of days (e.g., Mondays can be as exciting as Fridays or birthdays).

 

2. The Power of Reframing 4:29

 

• Discusses how the feelings associated with specific days are subjective and can be experienced any day.

• Encourages the audience to create joy and excitement in their daily lives by changing their mindset.

 

3. The Movie Example: 'Alexander's No Good, Terrible, Horrible, Absolutely Bad Day' 5:11

 

• Shares a family movie night experience that aligns with the theme of good and bad days.

• The movie illustrates that everyone has bad days, but it’s our perspective that defines them.

 

4. Understanding Problems in Business 7:21

 

• Discusses how problems in business can be viewed as opportunities rather than setbacks.

• Encourages a mindset shift to see challenges as part of the entrepreneurial journey.

 

5. Teaching Children to Embrace Learning 10:08

 

• Shares a personal story about teaching a child to enjoy learning and embrace challenges.

• Highlights the importance of fostering a love for learning over rote education.

 

6. The Importance of Commitment in Business 19:14

 

• Discusses the necessity of commitment to learning and growing in business.

• Emphasizes that true understanding comes from hands-on experience.

 

7. The Framework for Teaching Skills 23:33

 

• Introduces a three-step framework for teaching skills: do it for them, do it with them, and let them do it on their own.

• This method ensures that learners gain independence and confidence.

 

8. Real-Life Success Stories 25:03

 

• Shares success stories of individuals who have implemented the discussed frameworks and achieved significant revenue growth.

• Highlights the importance of accountability and systems in achieving business success.

 

9. The Role of Data in Business Growth 36:06

 

• Discusses the importance of tracking data and understanding business metrics to drive growth.

• Emphasizes that knowing your numbers is crucial for making informed decisions.

 

10. Conclusion and Call to Action 58:39

 

• Encourages the audience to take action, embrace challenges, and seek help when needed.

• Reiterates the importance of community support and learning from others.

Revealed: 3 Skills Required To Build A $700k Biz In 16 Months | Ep 72

Join the FREE Home Cleaning Courses. Click Here

Introduction and Welcome 0:00

 

• Greeting and introduction to the session.

• Acknowledgment of long-time participants (Ryan, Kristen, Anna, Bethany).

• Mention of the journey from zero to a million-dollar business.

 

Purpose of the Call 0:39

 

• Aim to document the journey of building a cleaning business.

• Emphasis on commitment to growth and learning.

 

The Journey So Far 1:07

 

• Overview of the journey from zero to $3,000 a month for 12 months.

• Discussion of the ease of building a business and the misconceptions around it.

 

Reality Check on Business Growth 1:48

 

• The importance of hard work versus affirmations.

• Critique of relying solely on positive thinking without action.

 

Learning from Experience 2:16

 

• Reference to previous episodes and the evolution of the business.

• Personal anecdotes about starting the business and the roles played.

 

Growth Metrics and Achievements 4:23

 

• Discussion of revenue growth over the past 12 months.

• Reflection on the transformation from an idea to a successful business.

 

Skills Development 5:05

 

• Importance of learning skills before teaching others.

• Encouragement to embrace challenges and avoid skipping steps.

 

Common Challenges in Business 6:08

 

• Discussion of common issues faced by business owners (e.g., rejection, hiring difficulties).

• Emphasis on the need to learn from these challenges.

 

Understanding People’s Actions 9:41

 

• Insight on how to manage expectations regarding others' actions.

• The belief that people act in their best interest.

 

Taking Control of Your Business 11:30

 

• Encouragement to take responsibility for business growth.

• Recognition that personal growth leads to business growth.

 

The Importance of Skills 12:26

 

• Skills needed for successful business management (sales, hiring, emotional control).

• Acknowledgment of personal responsibility in business challenges.

 

Aligning Interests 14:09

 

• The concept of aligning personal and business interests for success.

• Importance of mutual benefit in business relationships.

 

Courage in Business 15:20

 

• The need for courage to prioritize others' interests.

• Discussion on the numbers game in business.

 

Weekly Business Review 17:04

 

• Overview of the business's performance metrics over the past week.

 

Marketing and Sales Strategies 35:03

 

• Discussion of marketing spend and lead generation.

• Importance of tracking data for business growth.

 

Hiring and Team Management 49:18

 

• Challenges faced in hiring and managing staff.

• Reflection on the importance of appreciating team members.

 

Conclusion and Future Goals 55:01

 

• Encouragement to continue learning and growing.

• Invitation to join the coaching program for further support.