Road To A Million: Building A Million Dollar Home Cleaning Business

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I'm not going to tell you everything we're covering.

 

But I will tell you this…

 

Last week we did something most cleaning business owners would call stupid.

 

And what happened exposed the single biggest reason most owners never break through — no matter how hard they work, how many systems they build, or how many raises they give.

 

If you've ever felt like you're dragging your business uphill alone…

 

If your team doesn't seem to care as much as you do…

 

If you keep losing good people and can't figure out why…

 

You need to be on this call.

 

Most cleaning business owners are one insight away from completely changing how their business runs — they just don't know what they don't know yet.

 

Today we're pulling back the curtain and showing you exactly what a real million dollar cleaning business looks like on the inside.

 

Not theory. Not fluff.

 

What we're actually building — right now — in our own business.

 

This is the kind of call that makes you realize why staying small feels so hard… and what to do about it.

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You already know who your C players are.

 

But are you ready to admit it yet?

 

Today on The Road To A Million call
 will be covering:

• The A/B/C player test
• The 1-on-1 framework that forces commitment
• When to coach vs. when to cut
• Why your best people leave when you protect your worst

 

This call will make you uncomfortable. This is what growth feels like.

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Motivation Won’t Build A Million-Dollar Business.

 

Math Will.

 

How can you win the game of business without knowing the score, the playbook, or who’s supposed to be on the field?

 

You can’t.

 

👉 But that’s exactly how most owners run their business — then they wonder why it feels harder than it should.

 

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If you’ve ever thought:

• “I just need more time…”

• “I need to think about it…”

• “I don’t want to upset anyone…”

• “This doesn’t feel like me…”

 

There’s probably one of the 6 identities running your business.

 

👉 If you can’t sell yourself out of that identity, your business will stop growing.

 

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The 5 People You Must Sell to Build a Million-Dollar Cleaning Business

Every income ceiling in your cleaning business is a selling ceiling. If you’re stuck, there’s someone you haven’t learned how to sell yet.

You’ll learn:

• Why resistance isn’t a stop sign — it’s a signal

• How conviction grows when people say “no”

• Why certainty beats talent

• What strangers actually buy (hint: not cleaning)

• How to stop lowering standards and start scaling

• Why your staff sells your standards when you’re not in the room

 

(And yes… it’s probably not who you think.)

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The Most Expensive Habit in Business: Being Right

Do you ever feel the magnetic pull to be right in every business decision, even when the data or the market is telling you otherwise? That powerful, ego-driven impulse might be costing your business more than you realize.

In this deep-dive, we explore the subtle yet profound shift that happens when creators and entrepreneurs stop prioritizing ego and start prioritizing progress. We break down how the fear of being wrong becomes the single most expensive habit you can have, and how to break free from it.

In this video, you will learn:

• How to recognize the signs that your pride is interfering with profit.
• The fundamental difference between confidence and debilitating stubbornness.
• Actionable strategies to build a flexible, market-responsive mindset.
• The ultimate business truth: being wrong is often a prerequisite for monumental growth.

Watch now and stop paying the price for your ego! Let me know in the comments: What's one time you had to be "wrong" in business to get to the next level?

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The Decision That Separates $100K Operators From $1M Owners

Welcome to the Road to a Million, Week 97!

This episode dives into the single most important factor that separates $100K business operators from $1M business owners: The Courage to Commit.

We break down the two critical definitions you must live by:

• Courage: Acting with the presence of fear.
• Commitment: The elimination of all other options—focusing solely on the goal of building a million-dollar business.

In this powerful call, we share the personal and business journey that led to this realization.

Our Path to a Million

We pull back the curtain on the sacrifices and decisions that allowed us to grow our business from $6,700 in our first three months to $1.1 Million in 2023, and ultimately reaching $2.8 Million in total revenue last year.

• Embracing the Fear: Hear the story of growing up in a racing family, realizing a passion requires capital, and overcoming the youthful fear of vulnerability to chase a business dream.
• The Power of Partnership: The critical decision to seek out a partner for stability to channel creative drive and move away from chasing distractions.
• The Hardest Move: The true cost of our commitment, including uprooting our family to expand the business to a second location, and how it was essential for the next level of growth.
• Commitment Pays Off: We reveal that our second location was not profitable for the first 17 months, showing what long-term commitment looks like before it rewards you.

Ultimately, we discovered that the key pivot was realizing we weren't just in the cleaning business, but in the Five-Star Experience business. This shift in focus changed everything.

Every breakthrough requires Fear, Decision, Commitment, and Time. If you are willing to commit to the goal, this episode will provide the clarity to eliminate all other options and build the business you truly desire.

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What It Actually Takes to Achieve Unreasonable Results in 2026

Are you ready to stop settling for reasonable results? In this video, we're diving deep into the strategy and mindset required to achieve true breakthroughs in 2026—the kind of results others call "unreasonable."

I break down the core shifts you need to make right now:

The Mindset Shift: How to reframe your goals from incremental progress to massive leaps.
The Execution Framework: My 3-step system for prioritizing work that delivers the highest leverage.
Non-Obvious Truths: The daily habits and uncomfortable sacrifices required to perform at an elite level.
If you’re ready for more than just another good year, this is your blueprint. Watch now, stop watching the clock, and start building the future you want.

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The year is over, and it’s time to find out what really happened on the Road to a Million! Our goal for 2025 was a massive $269,000/month in revenue, and this video is a complete, transparent, month-by-month breakdown of the high-stakes journey.

We started the year strong, but things quickly got hairy. Watch to see the shocking moment we lost almost our entire cleaning team, suffered a $20,000 monthly loss, and were forced to completely scrap our plan for expansion. This is the real, unedited journey of what it takes to win in business.

Inside the 2025 Year-in-Review:
The Biggest Lesson: The emotional math behind our biggest mistake this year and why prioritizing team standards over revenue is essential.
The Power of Accountability: How we helped a mentee double their business from $20K/month to $40K/month in just four weeks!
The Pivot: The moment we realized we had to buy a cleaning business instead of starting from scratch to keep the goal alive.
Community Wins: Celebrating our community's massive milestones, including 8 businesses that hit the $1 Million Run Rate mark!
Hit or Humbled: The final, unbelievable moment when we calculated the December numbers to see if our combined three locations (Bozeman, Mesa, and the new Sacramento market) actually hit the $269,768 target.
This journey proves that success is never easy. It’s about being willing to stay in the game, learn from the losses, and have the courage to go all in.

Looking Ahead: Our 2026 Goals
New Monthly Revenue Goal: $375,000
Community Goal: 20 Million-Dollar Businesses
If you're ready to create evidence of what's possible in your business, join the mentorship community today!

#RoadToAMillion #CleaningBusiness #Entrepreneurship #BusinessGrowth #goalsetting 

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Standard Operating Procedure for Employee Pay Raises and Bonuses

Objective

This SOP outlines the process for giving pay raises and bonuses to employees, ensuring clarity and alignment with business goals.

Key Steps

 

Introduction to Pay Raises and Bonuses 0:50

 

• Discuss the importance of giving pay raises and bonuses that serve both the employee and the business.

• Emphasize the goal of making employees feel valued.

 

Understanding Employee Performance Levels 19:09

 

• Identify performance levels:

  • Negative 1 to 0 Conversations: Addressing underperformance and helping employees improve.

  • Zero to 1 Conversations: Encouraging good performers to become great by providing incentives.

 

Setting Clear Expectations for Raises 22:42

 

• Clarify that raises should be given based on performance improvements (Zero to 1) rather than fixing problems (Negative 1 to 0).

• Define what it takes for employees to become more valuable.

 

Using Historical Data for Pay Structure 25:57

 

• Utilize historical data to guide pay structures for cleaners and other staff.

• Establish a base pay that is above minimum wage.

 

Incentives for Cleaners 27:14

 

• Implement bonuses tied to performance metrics:

  • Attendance Bonus: Reward for perfect attendance.

  • Google Reviews Bonus: Incentivize cleaners for receiving positive reviews.

  • New Employment Bonus: Reward for reaching attendance milestones.

 

Long-term Benefits and Minimum Pay Guarantees 40:09

 

• Offer long-term benefits such as guaranteed minimum pay for reliable employees.

• Ensure that employees understand the criteria for maintaining their status.

 

Creating a Culture of Accountability 55:13

 

• Establish clear rules around pay and performance to avoid entitlement.

• Reward reliability and five-star service to foster a high-performance culture.

Cautionary Notes

• Ensure that all conversations regarding pay and performance are constructive and focused on growth.

• Avoid using bonuses as a means to fix performance issues; instead, address the root causes of underperformance directly.

Tips for Efficiency

• Regularly review and update the pay structure based on performance data and market trends.

• Maintain open communication with employees about their performance and the criteria for raises and bonuses.