Road To A Million: Building A Million Dollar Home Cleaning Business

Location #3 Isnt Being Built... It Was Bought | Ep 89

Check out the 30 Day Install Challenge https://homecleaningcoaching.com/30dayprogram

 

1. Introduction to the Cleaning Business 2:35

 

• The cleaning business was started with the intention of learning and improving the process.

• The focus is on creating a purposeful and systematic approach to cleaning.

 

2. Importance of Values in Hiring 19:51

 

• Hire based on values that align with the company culture:

  • S: Serve - Look for individuals who have a desire to help others.

  • T: Teamwork - Seek candidates who are willing to support their teammates.

  • A: Accountability - Hire those who take responsibility for their actions.

  • R: Reliability - Ensure candidates can consistently show up and perform.

 

3. Four Standards for Cleaning 41:00

 

• Establish four key standards for cleaners to follow:

  1. Arrive at the door five minutes early - This shows respect for the client's time.

  2. Greet the client with a smile - Create a positive first impression.

  3. Remove dirt using a checklist - Ensure consistency and thoroughness in cleaning.

  4. Complete a final walkthrough with the client - Gather feedback and ensure satisfaction.

 

4. Training New Cleaners 55:11

 

• Focus on teaching new cleaners the four standards from day one.

• Emphasize the importance of client experience over technical skills initially.

 

5. Continuous Improvement 57:07

 

• Encourage cleaners to seek feedback and improve their skills over time.

• Foster a culture of accountability and teamwork to enhance service quality.

Cautionary Notes

• Ensure all team members understand the importance of the four standards and values.

• Regularly review and update training materials to reflect best practices.

Tips for Efficiency

• Conduct regular training sessions to reinforce the four standards and values.

• Use checklists to streamline the cleaning process and ensure consistency.

• Encourage open communication among team members to share feedback and improve practices.

Cleaning Can’t Be Systemized—But The Client Experience Can | Ep 88

Check out the 30 Day Install Challenge https://homecleaningcoaching.com/30dayprogram

 

1. Introduction to the Cleaning Business 2:35

 

• The cleaning business was started with the intention of learning and improving the process.

• The focus is on creating a purposeful and systematic approach to cleaning.

 

2. Importance of Values in Hiring 19:51

 

• Hire based on values that align with the company culture:

  • S: Serve - Look for individuals who have a desire to help others.

  • T: Teamwork - Seek candidates who are willing to support their teammates.

  • A: Accountability - Hire those who take responsibility for their actions.

  • R: Reliability - Ensure candidates can consistently show up and perform.

 

3. Four Standards for Cleaning 41:00

 

• Establish four key standards for cleaners to follow:

  1. Arrive at the door five minutes early - This shows respect for the client's time.

  2. Greet the client with a smile - Create a positive first impression.

  3. Remove dirt using a checklist - Ensure consistency and thoroughness in cleaning.

  4. Complete a final walkthrough with the client - Gather feedback and ensure satisfaction.

 

4. Training New Cleaners 55:11

 

• Focus on teaching new cleaners the four standards from day one.

• Emphasize the importance of client experience over technical skills initially.

 

5. Continuous Improvement 57:07

 

• Encourage cleaners to seek feedback and improve their skills over time.

• Foster a culture of accountability and teamwork to enhance service quality.

Cautionary Notes

• Ensure all team members understand the importance of the four standards and values.

• Regularly review and update training materials to reflect best practices.

Tips for Efficiency

• Conduct regular training sessions to reinforce the four standards and values.

• Use checklists to streamline the cleaning process and ensure consistency.

• Encourage open communication among team members to share feedback and improve practices.

Our Second Home Cleaning Business Hit A Million | Ep 87

Check out the 30 Day Install Challenge https://homecleaningcoaching.com/30dayprogram

 

1. Understanding the Importance of Commitment 51:07

 

• Courage to Commit:

  • Understand that commitment is essential for achieving business goals.

  • Be prepared to face challenges and push through discomfort.

 

2. Embracing a Learning Mindset 54:10

 

• Humility to Learn:

  • Acknowledge that you do not know everything.

  • Be open to feedback and willing to learn from others.

 

3. Developing Sales Skills 55:04

 

• Conviction to Sell:

  • Learn how to effectively sell your services to potential clients.

  • Understand the importance of selling to both clients and team members.

 

4. Maintaining Consistency and Discipline 56:05

 

• Self-Control for Consistency:

  • Stay disciplined and persistent, especially during tough times.

  • Develop routines that support consistent effort towards business goals.

 

5. Building a Supportive Community 01:00:03

 

• Engagement in Mentorship:

  • Participate actively in mentorship programs.

  • Share experiences and learn from peers to foster a supportive environment.

Cautionary Notes

• Avoid Complacency:

  • Do not settle for minimal growth; always strive for improvement.

• Manage Expectations:

  • Understand that growth takes time and effort; be patient with the process.

Tips for Efficiency

• Set Clear Goals:

  • Define specific, measurable goals for your business growth.

• Regular Check-Ins:

  • Schedule regular meetings to assess progress and adjust strategies as needed.

• Leverage Resources:

  • Utilize available mentorship and community resources to enhance learning and growth.

6 Skills Required To Build A Million Dollar Business | Ep 86

Check out the 30 Day Install Challenge https://homecleaningcoaching.com/30dayprogram

1. Courage 9:31

 

• Definition: Courage is acting in the presence of fear.

• Action Steps:

  • Acknowledge your fears and take action despite them.

  • Make decisions that push you out of your comfort zone.

 

2. Learning 17:22

 

• Definition: Learning is the process of acquiring new skills or knowledge through experience.

• Action Steps:

  • Stay curious and ask questions.

  • Avoid the mindset of 'I know' and instead seek to understand more deeply.

 

3. Self-Control 20:29

 

• Definition: Self-control is the ability to align actions with goals despite emotional challenges.

• Action Steps:

  • Identify your goals and commit to actions that support them.

  • Practice discipline in your daily routines.

 

4. Consistency 28:00

 

• Definition: Consistency is the ability to maintain actions over time, even when results are not immediately visible.

• Action Steps:

  • Establish a routine that includes daily, weekly, and monthly tasks.

  • Track your progress and adjust as necessary.

 

5. Discipline 31:01

 

• Definition: Discipline is doing what is required long before it is rewarded.

• Action Steps:

  • Commit to long-term goals and stay focused on the necessary actions.

  • Avoid the temptation to quit when immediate results are not seen.

 

6. Persistence 34:08

 

• Definition: Persistence is continuing to move forward even when progress stalls.

• Action Steps:

  • Recognize that setbacks are part of the journey and learn from them.

  • Keep pushing through challenges and maintain your focus on long-term success.

Cautionary Notes

• Expect Challenges: Building a business is not easy; be prepared for hard work and setbacks.

• Avoid Shortcuts: There are no hacks to success; focus on developing the necessary skills and putting in the effort.

Tips for Efficiency

• Set Clear Goals: Define what success looks like for you and break it down into actionable steps.

• Seek Feedback: Regularly ask for feedback from peers or mentors to improve your processes.

• Stay Organized: Use tools and systems to keep track of your tasks and progress.

5 Lessons From 5 Years In The Cleaning Business| Ep 85

Check out the 30 Day Install Challenge https://homecleaningcoaching.com/30dayprogram

 

1. Understanding the Importance of Mistakes 12:49

 

• Avoiding mistakes keeps you broke and uninformed.

• Action Steps:

  • Embrace mistakes as learning opportunities.

  • Take action even if it feels uncomfortable.

  • Reflect on mistakes to identify areas for improvement.

 

2. The Role of Cleaners in Business Growth 28:02

 

• No cleaners, no growth.

• Action Steps:

  • Always recruit new cleaners to scale your business.

  • Understand the math: More cleaners lead to more revenue.

  • Prioritize hiring and training to ensure quality service.

 

3. Consistency is Key 37:07

• Do what you say you're going to do, every time.

• Action Steps:

  • Establish clear standards for service delivery.

  • Ensure all team members understand and adhere to these standards.

  • Conduct regular training and meetings to reinforce expectations.

 

4. Prioritizing Cleaners Over Clients 46:29

 

• Your cleaners make you more money than your clients.

• Action Steps:

  • Focus on retaining and supporting your cleaners.

  • Understand that happy cleaners lead to satisfied clients.

  • Allocate resources to cleaner retention strategies.

 

5. Skills Over Money 50:08

 

• You don't need money or experience to succeed.

• Action Steps:

  • Invest in skill acquisition rather than monetary resources.

  • Encourage team members to learn and grow through experience.

  • Foster a culture of continuous improvement and learning.

Cautionary Notes

• Be prepared for challenges: Expect mistakes and setbacks as part of the learning process.

• Avoid complacency: Regularly review and update your practices to ensure they remain effective.

Tips for Efficiency

• Document processes: Keep detailed records of cleaning procedures and client interactions.

• Use checklists: Implement checklists for cleaners to ensure consistency and thoroughness.

• Regular feedback: Encourage open communication and feedback among team members to identify areas for improvement.

Breaking Down How To Achieve A 20% Profit Margin | Ep 84

Check out the 30 Day Install Challenge https://homecleaningcoaching.com/30dayprogram

Introduction to Profit Margins 5:03

 

• Understand the importance of achieving a 20% profit margin for business sustainability.

• Recognize that profit margins are targets for businesses generating over $60,000 a month.

 

Step 1: Establish Revenue Goals 6:05

 

• Focus on reaching a minimum revenue of $60,000 per month.

• Prioritize growth and reinvest profits until reaching this threshold.

 

Step 2: Understand Cost of Goods Sold (COGS) 14:40

 

• Allocate 55% of revenue to COGS, which includes:

  • Cleaner wages

  • Payroll taxes

  • Supplies and uniforms

• Recognize that COGS is a necessary expense that directly correlates with revenue generation.

 

Step 3: Manage Office Staff Expenses 26:07

 

• Limit office staff wages to 12% of revenue.

• Invest in coaching and training before hiring additional staff to ensure efficiency.

 

Step 4: Allocate Marketing Expenses 34:05

 

• Set aside 6% of revenue for marketing efforts aimed at acquiring new clients and cleaners.

• Adjust marketing spend based on business needs and revenue growth.

 

Step 5: Control Other Office Expenses 39:59

 

• Keep other office expenses, including utilities and software, to 7% of revenue.

• Be flexible in reallocating funds based on operational needs.

 

Final Calculation of Profit Margin 40:04

 

• After accounting for all expenses, ensure that the remaining revenue equals 20% profit margin.

• Regularly review profit margins quarterly to account for variations in expenses.

Cautionary Notes

• Ensure that all financial records are accurately maintained using accounting software like QuickBooks.

• Avoid common pitfalls such as misclassifying expenses that cannot be deducted, including:

  • Federal and state income taxes

  • Self-employment taxes

  • Tax penalties and interest

  • Credit card payments

  • Down payments for real estate

  • Distributions from the business.

Tips for Efficiency

• Regularly review and adjust your budget to reflect changes in revenue and expenses.

• Invest in training and coaching to improve operational efficiency before hiring additional staff.

• Monitor your profit margins quarterly to identify trends and make necessary adjustments.

The 6 Levels of a Cleaning Business | Ep 83

Check out the 30 Day Install Challenge https://homecleaningcoaching.com/30dayprogram

 

Introduction to Business Growth Levels 1:12

 

• Understand the importance of changing as a business owner to facilitate business growth.

• Recognize that achieving $100,000/month requires specific skills and sacrifices.

 

Level 1: Zero to $10,000 15:16

 

• You are the sole operator: cleaner, trainer, HR, marketer, and salesperson.

• Focus on learning essential skills: cleaning, marketing, sales, bookkeeping, and using technology.

• Aim to hire cleaners to duplicate your efforts in the field.

 

Level 2: $10,000 to $20,000 21:00

 

• You are still cleaning and managing the team.

• Build systems for hiring and onboarding cleaners.

• Hire a Virtual Assistant (VA) to handle day-to-day tasks.

 

Level 3: $20,000 to $40,000 38:05

 

• Focus on creating a reliable system for acquiring new leads and converting them into clients.

• Hire intentionally to build a culture of empowered cleaners.

• Track data and ensure consistent client experiences.

 

Level 4: $40,000 to $60,000 49:12

 

• You are busy managing the team and booking new clients.

• Reinforce team standards and provide feedback regularly.

• Start optimizing schedules and potentially increase prices.

 

Level 5: $60,000 to $80,000 52:25

 

• Teach your team to replicate your successful processes.

• Ensure that your team can produce results independently.

• Focus on leadership and coaching.

 

Level 6: $80,000 to $100,000 54:10

 

• Transition from doer to coach, empowering your team.

• Manage office staff and a larger team of cleaners.

• Focus on duplicating successful systems for continued growth.

Cautionary Notes

• Understand that growth requires time and effort; do not expect immediate results.

• Be prepared for challenges and setbacks at each level; they are part of the learning process.

Tips for Efficiency

• Regularly review and refine your systems to ensure they are effective.

• Invest in training and development for yourself and your team to enhance skills.

• Maintain open communication with your team to foster a positive work environment.

Avoid Being In The 93% That Never Reach A Million | Ep 82

Check out the 30 Day Install Challenge https://homecleaningcoaching.com/30dayprogram

 

1. Introduction to the Concept of Mondays 0:01

 

• Discussion on the perception of Mondays as a negative day.

• Common phrases people use to fill the silence about Mondays.

• The irony of dreading Mondays after enjoying weekends.

 

2. Shifting Mindset About Weekends and Work 1:32

 

• The idea of maintaining a routine over the weekend to avoid Monday anxiety.

• Importance of keeping momentum in business by working on weekends.

 

3. The Origin of Decadent Days 3:34

 

• Explanation of decadent days as one-day consulting events.

• Structure of decadent days: dinner, problem-solving sessions, and follow-up.

 

4. Transition from Decadent Days to Community Building 5:17

 

• Realization that clients needed more than one-day consulting.

• Development of a community with modules and group coaching.

 

5. Introduction to Group Decadent Days 5:44

 

• Shift from one-on-one to group decadent days.

• Focus on community and teaching frameworks.

 

6. The Purpose of Group Decadent Days 6:26

 

• Addressing the problem of managing money after making it.

• Importance of understanding how to keep and grow money.

 

7. Recap of Previous Calls and Learning 7:30

 

• Reference to last week's call about measuring business success.

• Encouragement to watch the replay for those who missed it.

 

8. Highlighting Success Stories in the Community 9:25

 

• Introduction of Julia as a successful member of the community.

• Discussion of her rapid success in building a cleaning business.

 

9. The Importance of Following Proven Strategies 11:02

 

• Julia's success attributed to following guidance and overcoming resistance.

 

10. Skills vs. Natural Talent 12:04

 

• Emphasis on the importance of developing skills rather than relying on perceived natural talent.

 

11. The Difference Between 93% and 7% of Businesses 12:55

 

• Discussion on the mindset differences between those who succeed and those who don't.

 

12. The Role of Sacrifice in Success 49:01

 

• Importance of prioritizing business over comfort and temporary pleasures.

 

13. Conclusion and Call to Action 53:09

 

• Encouragement to create impactful stories through business success.

• Reminder to watch the replay for further insights.

9 Ways to Become A Million Dollar Business | Ep 81

Check out the 30 Day Install Challenge https://homecleaningcoaching.com/30dayprogram

Introduction to Business Growth 0:34

 

• Welcome to the business growth journey.

• This SOP is based on over 80 weeks of experience in building a successful cleaning business.

 

Understanding the Business Journey 1:00

 

• Document the journey of starting and growing the business.

• Recognize the importance of learning and adapting from initial failures.

 

Setting Clear Goals 2:13

 

• Establish clear revenue goals (e.g., $40,000 to $100,000 monthly).

• Understand that growth requires continuous learning and adaptation.

 

Hiring and Delegation 4:08

 

• Hire office staff to manage operations effectively.

• Transition responsibilities to trained staff to allow owners to focus on growth.

 

Measuring Business Success 5:04

 

• Identify key metrics for measuring success (e.g., monthly revenue, client acquisition).

• Set milestones for growth (e.g., $70,000 to $80,000 monthly revenue).

 

Understanding Your Avatar 8:08

 

• Define your target audience (home cleaning business owners).

• Ensure that your strategies align with the needs of your target market.

 

Desire for Growth 9:21

 

• Assess the desire to build a scalable business.

• Focus on acquiring skills rather than just earning money.

 

Engagement and Interaction 11:08

• Encourage team members to ask questions and engage in discussions.

• Use feedback to improve processes and strategies.

 

Utilizing Resources 12:10

 

• Access available resources (PDFs, videos) for further learning.

• Implement strategies discussed in training sessions.

 

Continuous Improvement 14:20

 

• Recognize that success requires ongoing learning and adaptation.

• Set new goals as milestones are achieved.

 

Financial Planning 15:31

 

• Develop a financial plan to manage profits effectively.

• Aim for financial freedom through strategic investments.

 

Measuring Revenue and Profit 20:51

 

• Track lifetime revenue and set benchmarks for growth.

• Aim for specific daily, weekly, and monthly revenue targets.

 

Speed of Execution 25:43

 

• Emphasize the importance of quick decision-making.

• Encourage team members to act swiftly on opportunities.

 

Final Thoughts and Accountability 56:27

 

• Foster a culture of accountability and speed.

• Celebrate milestones and encourage continuous improvement.

Cautionary Notes

• Ensure that all team members understand the importance of each step in the process.

• Avoid overcomplicating systems; focus on simplicity and clarity.

Tips for Efficiency

• Regularly review and update the SOP based on team feedback and business performance.

• Utilize available resources and training materials to enhance understanding and execution of strategies.

Breaking Down How To Achieve A 20% Profit Margin | Ep 80

Check out the 30 Day Install Challenge https://homecleaningcoaching.com/30dayprogram

Introduction to Profit Margins 5:03

 

• Understand the importance of achieving a 20% profit margin for business sustainability.

• Recognize that profit margins are targets for businesses generating over $60,000 a month.

 

Step 1: Establish Revenue Goals 6:05

 

• Focus on reaching a minimum revenue of $60,000 per month.

• Prioritize growth and reinvest profits until reaching this threshold.

 

Step 2: Understand Cost of Goods Sold (COGS) 14:40

 

• Allocate 55% of revenue to COGS, which includes:

  • Cleaner wages

  • Payroll taxes

  • Supplies and uniforms

• Recognize that COGS is a necessary expense that directly correlates with revenue generation.

 

Step 3: Manage Office Staff Expenses 26:07

 

• Limit office staff wages to 12% of revenue.

• Invest in coaching and training before hiring additional staff to ensure efficiency.

 

Step 4: Allocate Marketing Expenses 34:05

 

• Set aside 6% of revenue for marketing efforts aimed at acquiring new clients and cleaners.

• Adjust marketing spend based on business needs and revenue growth.

 

Step 5: Control Other Office Expenses 39:59

 

• Keep other office expenses, including utilities and software, to 7% of revenue.

• Be flexible in reallocating funds based on operational needs.

 

Final Calculation of Profit Margin 40:04

 

• After accounting for all expenses, ensure that the remaining revenue equals 20% profit margin.

• Regularly review profit margins quarterly to account for variations in expenses.

Cautionary Notes

• Ensure that all financial records are accurately maintained using accounting software like QuickBooks.

• Avoid common pitfalls such as misclassifying expenses that cannot be deducted, including:

  • Federal and state income taxes

  • Self-employment taxes

  • Tax penalties and interest

  • Credit card payments

  • Down payments for real estate

  • Distributions from the business.

Tips for Efficiency

• Regularly review and adjust your budget to reflect changes in revenue and expenses.

• Invest in training and coaching to improve operational efficiency before hiring additional staff.

• Monitor your profit margins quarterly to identify trends and make necessary adjustments.