Road To A Million: Building A Million Dollar Cleaning Business is the podcast where Logan Manzanares along with his beautiful wife Katie document their journey growing their million dollar home cleaning businesses.
Logan & Katie started their first home cleaning business in 2020.
Currently their home cleaning businesses do $3,000,000 in annual revenue.
They have also helped 6 other business owners build million dollar businesses in 2025 alone.
Each week, Logan & Katie share battle-tested tactics, wild stories, and million-dollar frameworks that help you dominate your local market, build a winning team, and finally stop working IN your business so you can work ON it.
If you’re hungry to hit $1M and beyond, you’re in the right place.
Episodes
Friday Dec 26, 2025
Friday Dec 26, 2025
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Standard Operating Procedure for Growing a Cleaning Business to $1 Million
Objective
This SOP outlines actionable steps to effectively grow a cleaning business to $1 million in revenue, based on proven strategies and lessons learned from successful entrepreneurs.
Key Steps
1. Understanding the Business Growth Mindset 0:00
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Recognize the goal of growing your business to $1 million.
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Understand that starting from zero clients is common and achievable.
2. Utilize Personal Networks for Initial Clients 1:37
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Reach out to your existing network to find your first clients.
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Use a script to offer discounted cleaning services to friends and family.
3. Transition to Digital Marketing 2:34
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After initial client acquisition, start using Facebook ads to generate leads.
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Focus on building a strong online presence.
4. Establish a Reliable Team 3:18
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Hire reliable staff who can operate independently of you.
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Ensure that your business can function without your constant involvement.
5. Track Financial Performance 6:04
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Regularly monitor weekly revenue and growth metrics.
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Set financial goals and track progress towards them.
6. Embrace the Learning Process 7:56
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Accept that you will need to learn new skills to grow your business.
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Be willing to step out of your comfort zone and tackle challenges.
7. Solve Business Problems 8:21
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Focus on solving the toughest problems in your business.
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Delegate tasks to others once you have solved them.
8. Measure Success by Financial Metrics 14:27
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Use your bank account balance as a measure of success.
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Aim to increase your revenue consistently.
9. Understand Sales as Service 15:45
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Shift your mindset to view sales as a form of service to clients.
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Develop strong sales skills to effectively communicate value.
10. Prioritize Client Needs 20:06
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Focus on serving clients and staff before expecting rewards for yourself.
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Understand that client satisfaction drives business success.
11. Observe Actions Over Words 23:00
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Pay attention to what clients and employees do, not just what they say.
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Use their actions to gauge commitment and alignment with business goals.
12. Submit to Proven Systems 01:02:00
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Follow established systems and processes without trying to modify them.
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Trust that these systems have been developed through experience and success.
Cautionary Notes
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Avoid making emotional decisions based on temporary setbacks.
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Do not underestimate the importance of tracking your financial data accurately.
Tips for Efficiency
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Regularly review and adjust your marketing strategies based on performance data.
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Invest in training for yourself and your team to improve skills and efficiency.
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Network with other business owners to share insights and strategies.
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