Road To A Million: Building A Million Dollar Home Cleaning Business

6 Emotional Identities That Keep Businesses Under a Million Dollars

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If you’ve ever thought:

• “I just need more time…”

• “I need to think about it…”

• “I don’t want to upset anyone…”

• “This doesn’t feel like me…”

 

There’s probably one of the 6 identities running your business.

 

👉 If you can’t sell yourself out of that identity, your business will stop growing.

 

The 5 People You Must Sell to Build a Million-Dollar Cleaning Business

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The 5 People You Must Sell to Build a Million-Dollar Cleaning Business

Every income ceiling in your cleaning business is a selling ceiling. If you’re stuck, there’s someone you haven’t learned how to sell yet.

You’ll learn:

• Why resistance isn’t a stop sign — it’s a signal

• How conviction grows when people say “no”

• Why certainty beats talent

• What strangers actually buy (hint: not cleaning)

• How to stop lowering standards and start scaling

• Why your staff sells your standards when you’re not in the room

 

(And yes… it’s probably not who you think.)

The Most Expensive Habit in Business: Being Right

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The Most Expensive Habit in Business: Being Right

Do you ever feel the magnetic pull to be right in every business decision, even when the data or the market is telling you otherwise? That powerful, ego-driven impulse might be costing your business more than you realize.

In this deep-dive, we explore the subtle yet profound shift that happens when creators and entrepreneurs stop prioritizing ego and start prioritizing progress. We break down how the fear of being wrong becomes the single most expensive habit you can have, and how to break free from it.

In this video, you will learn:

• How to recognize the signs that your pride is interfering with profit.
• The fundamental difference between confidence and debilitating stubbornness.
• Actionable strategies to build a flexible, market-responsive mindset.
• The ultimate business truth: being wrong is often a prerequisite for monumental growth.

Watch now and stop paying the price for your ego! Let me know in the comments: What's one time you had to be "wrong" in business to get to the next level?

The Decision That Separates $100K Operators From $1M Owners

The Decision That Separates $100K Operators From $1M Owners

Welcome to the Road to a Million, Week 97!

This episode dives into the single most important factor that separates $100K business operators from $1M business owners: The Courage to Commit.

We break down the two critical definitions you must live by:

• Courage: Acting with the presence of fear.
• Commitment: The elimination of all other options—focusing solely on the goal of building a million-dollar business.

In this powerful call, we share the personal and business journey that led to this realization.

Our Path to a Million

We pull back the curtain on the sacrifices and decisions that allowed us to grow our business from $6,700 in our first three months to $1.1 Million in 2023, and ultimately reaching $2.8 Million in total revenue last year.

• Embracing the Fear: Hear the story of growing up in a racing family, realizing a passion requires capital, and overcoming the youthful fear of vulnerability to chase a business dream.
• The Power of Partnership: The critical decision to seek out a partner for stability to channel creative drive and move away from chasing distractions.
• The Hardest Move: The true cost of our commitment, including uprooting our family to expand the business to a second location, and how it was essential for the next level of growth.
• Commitment Pays Off: We reveal that our second location was not profitable for the first 17 months, showing what long-term commitment looks like before it rewards you.

Ultimately, we discovered that the key pivot was realizing we weren't just in the cleaning business, but in the Five-Star Experience business. This shift in focus changed everything.

Every breakthrough requires Fear, Decision, Commitment, and Time. If you are willing to commit to the goal, this episode will provide the clarity to eliminate all other options and build the business you truly desire.

What It Actually Takes to Achieve Unreasonable Results in 2026

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What It Actually Takes to Achieve Unreasonable Results in 2026

Are you ready to stop settling for reasonable results? In this video, we're diving deep into the strategy and mindset required to achieve true breakthroughs in 2026—the kind of results others call "unreasonable."

I break down the core shifts you need to make right now:

The Mindset Shift: How to reframe your goals from incremental progress to massive leaps.
The Execution Framework: My 3-step system for prioritizing work that delivers the highest leverage.
Non-Obvious Truths: The daily habits and uncomfortable sacrifices required to perform at an elite level.
If you’re ready for more than just another good year, this is your blueprint. Watch now, stop watching the clock, and start building the future you want.

$269K/Month Was the Goal — Here’s What Happened

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The year is over, and it’s time to find out what really happened on the Road to a Million! Our goal for 2025 was a massive $269,000/month in revenue, and this video is a complete, transparent, month-by-month breakdown of the high-stakes journey.

We started the year strong, but things quickly got hairy. Watch to see the shocking moment we lost almost our entire cleaning team, suffered a $20,000 monthly loss, and were forced to completely scrap our plan for expansion. This is the real, unedited journey of what it takes to win in business.

Inside the 2025 Year-in-Review:
The Biggest Lesson: The emotional math behind our biggest mistake this year and why prioritizing team standards over revenue is essential.
The Power of Accountability: How we helped a mentee double their business from $20K/month to $40K/month in just four weeks!
The Pivot: The moment we realized we had to buy a cleaning business instead of starting from scratch to keep the goal alive.
Community Wins: Celebrating our community's massive milestones, including 8 businesses that hit the $1 Million Run Rate mark!
Hit or Humbled: The final, unbelievable moment when we calculated the December numbers to see if our combined three locations (Bozeman, Mesa, and the new Sacramento market) actually hit the $269,768 target.
This journey proves that success is never easy. It’s about being willing to stay in the game, learn from the losses, and have the courage to go all in.

Looking Ahead: Our 2026 Goals
New Monthly Revenue Goal: $375,000
Community Goal: 20 Million-Dollar Businesses
If you're ready to create evidence of what's possible in your business, join the mentorship community today!

#RoadToAMillion #CleaningBusiness #Entrepreneurship #BusinessGrowth #goalsetting 

Stop Playing Santa: How To Give Pay, Raises & Bonuses Without Going Broke

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Standard Operating Procedure for Employee Pay Raises and Bonuses

Objective

This SOP outlines the process for giving pay raises and bonuses to employees, ensuring clarity and alignment with business goals.

Key Steps

 

Introduction to Pay Raises and Bonuses 0:50

 

• Discuss the importance of giving pay raises and bonuses that serve both the employee and the business.

• Emphasize the goal of making employees feel valued.

 

Understanding Employee Performance Levels 19:09

 

• Identify performance levels:

  • Negative 1 to 0 Conversations: Addressing underperformance and helping employees improve.

  • Zero to 1 Conversations: Encouraging good performers to become great by providing incentives.

 

Setting Clear Expectations for Raises 22:42

 

• Clarify that raises should be given based on performance improvements (Zero to 1) rather than fixing problems (Negative 1 to 0).

• Define what it takes for employees to become more valuable.

 

Using Historical Data for Pay Structure 25:57

 

• Utilize historical data to guide pay structures for cleaners and other staff.

• Establish a base pay that is above minimum wage.

 

Incentives for Cleaners 27:14

 

• Implement bonuses tied to performance metrics:

  • Attendance Bonus: Reward for perfect attendance.

  • Google Reviews Bonus: Incentivize cleaners for receiving positive reviews.

  • New Employment Bonus: Reward for reaching attendance milestones.

 

Long-term Benefits and Minimum Pay Guarantees 40:09

 

• Offer long-term benefits such as guaranteed minimum pay for reliable employees.

• Ensure that employees understand the criteria for maintaining their status.

 

Creating a Culture of Accountability 55:13

 

• Establish clear rules around pay and performance to avoid entitlement.

• Reward reliability and five-star service to foster a high-performance culture.

Cautionary Notes

• Ensure that all conversations regarding pay and performance are constructive and focused on growth.

• Avoid using bonuses as a means to fix performance issues; instead, address the root causes of underperformance directly.

Tips for Efficiency

• Regularly review and update the pay structure based on performance data and market trends.

• Maintain open communication with employees about their performance and the criteria for raises and bonuses.

 

12 Lessons From 12 Years In Business

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Standard Operating Procedure for Growing a Cleaning Business to $1 Million

Objective

This SOP outlines actionable steps to effectively grow a cleaning business to $1 million in revenue, based on proven strategies and lessons learned from successful entrepreneurs.

Key Steps

 

1. Understanding the Business Growth Mindset 0:00

 

• Recognize the goal of growing your business to $1 million.

• Understand that starting from zero clients is common and achievable.

 

2. Utilize Personal Networks for Initial Clients 1:37

 

• Reach out to your existing network to find your first clients.

• Use a script to offer discounted cleaning services to friends and family.

 

3. Transition to Digital Marketing 2:34

 

• After initial client acquisition, start using Facebook ads to generate leads.

• Focus on building a strong online presence.

 

4. Establish a Reliable Team 3:18

 

• Hire reliable staff who can operate independently of you.

• Ensure that your business can function without your constant involvement.

 

5. Track Financial Performance 6:04

 

• Regularly monitor weekly revenue and growth metrics.

• Set financial goals and track progress towards them.

 

6. Embrace the Learning Process 7:56

 

• Accept that you will need to learn new skills to grow your business.

• Be willing to step out of your comfort zone and tackle challenges.

 

7. Solve Business Problems 8:21

 

• Focus on solving the toughest problems in your business.

• Delegate tasks to others once you have solved them.

 

8. Measure Success by Financial Metrics 14:27

 

• Use your bank account balance as a measure of success.

• Aim to increase your revenue consistently.

 

9. Understand Sales as Service 15:45

 

• Shift your mindset to view sales as a form of service to clients.

• Develop strong sales skills to effectively communicate value.

 

10. Prioritize Client Needs 20:06

 

• Focus on serving clients and staff before expecting rewards for yourself.

• Understand that client satisfaction drives business success.

 

11. Observe Actions Over Words 23:00

 

• Pay attention to what clients and employees do, not just what they say.

• Use their actions to gauge commitment and alignment with business goals.

 

12. Submit to Proven Systems 01:02:00

 

• Follow established systems and processes without trying to modify them.

• Trust that these systems have been developed through experience and success.

Cautionary Notes

• Avoid making emotional decisions based on temporary setbacks.

• Do not underestimate the importance of tracking your financial data accurately.

Tips for Efficiency

• Regularly review and adjust your marketing strategies based on performance data.

• Invest in training for yourself and your team to improve skills and efficiency.

• Network with other business owners to share insights and strategies.

 

12 Invisible Distractions Keeping You From a $1M Business

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Introduction to Distractions 0:01

 

• Welcome to the session on distractions that can impede business growth.

• Understanding these distractions is crucial for reaching your business goals.

 

Awareness of Distractions 1:01

 

• Recognize that distractions are often invisible and can be deeply ingrained.

• The goal is to bring these distractions to light so you can choose to change your behavior.

 

Engagement and Participation 8:22

 

• Engage actively during discussions to enhance learning.

• Use chat features and keep cameras on to foster a collaborative environment.

 

Distraction 1: Believing You're in the Cleaning Business 9:36

 

• Shift your mindset: You're not just in the cleaning business; you're in the business of delivering a five-star experience.

• Focus on customer service and client satisfaction.

 

Distraction 2: Chasing Shortcuts 24:23

 

• Avoid the temptation of get-rich-quick schemes.

• Commit to developing skills and doing the necessary work consistently.

 

Distraction 3: Starting Another Business Prematurely 27:32

 

• Focus on making your current business successful before starting another.

• Ensure your existing business can operate independently of you.

 

Distraction 4: Seeking Approval from Others 31:54

 

• Stop seeking validation from friends and family who may not understand your entrepreneurial journey.

• Surround yourself with supportive individuals who encourage growth.

 

Distraction 5: Partner's Lack of Support 34:52

 

• Ensure your partner believes in your goals and supports your entrepreneurial journey.

• Communicate your needs and expectations clearly.

 

Distraction 6: Trying to Look Successful 40:23

 

• Focus on producing results rather than on appearances.

• Measure success by what you can create, not by what you can buy.

 

Distraction 7: Helping Others Too Soon 45:29

 

• Prioritize your own growth and skills before trying to help others.

• Build a solid foundation for yourself first.

 

Distraction 8: Insecurity 47:04

 

• Work on building your confidence to better serve others.

• Focus on listening and being present in conversations.

 

Distraction 9: Perfection Paralysis 52:53

 

• Accept that perfection is unattainable; focus on progress instead.

• Embrace mistakes as learning opportunities.

 

Distraction 10: Comparing Yourself to Others 55:13

 

• Use others' success as inspiration rather than a benchmark for your self-worth.

• Understand that everyone's journey is unique.

 

Distraction 11: Identity Clinging 56:25

 

• Challenge limiting beliefs about yourself.

• Reframe your identity to align with your goals.

 

Distraction 12: Fantasy of Balance 57:29

 

• Recognize that achieving a million-dollar business requires an unbalanced focus on growth.

• Accept that there will be seasons of intense work.

 

Bonus Distraction: Consuming Instead of Creating 01:00:20

 

• Limit consumption of media and distractions while building your business.

• Focus on producing more than you consume.

Cautionary Notes

• Be aware that distractions can manifest in various forms and may not always be obvious.

• Regularly assess your focus and priorities to ensure alignment with your business goals.

Tips for Efficiency

• Set specific times for focused work to minimize distractions.

• Use tools and systems to automate repetitive tasks and streamline operations.

• Regularly review and adjust your goals to stay aligned with your vision.

 

The Secret Ratio That Lets You Market For Free

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Introduction to Sales and Marketing 0:00

 

• Understand the importance of sales and marketing in growing a cleaning business.

• Recognize that success comes from learning through experience and overcoming challenges.

 

Skill Sets Required for Success 5:01

 

• Courage to Commit:

  • Commit to marketing, coaching, and employee management.

  • Maintain daily commitment despite challenges.

• Ability to Learn:

  • Acknowledge personal responsibility for business growth.

  • Be open to feedback and willing to adapt.

 

Conviction to Sell 9:28

 

• Understand that selling is essential for business growth.

• Focus on serving clients rather than just selling to them.

 

Self-Control to Follow the Plan 10:54

 

• Stick to the established business plan even when faced with difficulties.

• Ensure consistency in actions to achieve desired outcomes.

 

Understanding the Marketing Ratio 52:50

 

• Calculate your marketing ratio:

  • Formula: Total Marketing Spend / Total New Sales Revenue.

  • Aim for a minimum ratio of 5:1 to market effectively for free.

 

Sales Call Framework 30:05

 

1. Opener: Introduce yourself and your company warmly.

2. Understand the Problem: Ask questions to identify the client's needs.

3. One-Time vs. Recurring: Determine if the client is looking for a one-time service or ongoing cleaning.

4. Identify the Avatar: Understand if the client has used cleaning services before.

 

Logistics and Pricing 39:18

 

• Gather necessary logistics information (e.g., home size, pets).

• Provide a clear quote based on the information gathered.

 

Closing the Sale 47:20

 

• Present the recurring offer if applicable.

• Schedule the cleaning appointment and set expectations.

 

Collecting Deposits and Cancellation Policy 49:22

 

• Collect a non-refundable deposit to secure the booking.

• Clearly communicate the cancellation policy to the client.

Cautionary Notes

• Always prioritize the client's needs over your own sales goals.

• Avoid rushing through the sales process; take the time to listen and understand the client.

Tips for Efficiency

• Practice your sales script regularly to improve confidence and delivery.

• Use a CRM to track client interactions and preferences for better service.

• Continuously seek feedback from clients to refine your approach.